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This Blog is the result of this semester's seminar "International Advertising",
taught by Pr. Dr. Suda Ishida at the University of Trier. 

Uni Trier

The work analyses two Nike Basketball commercials, one of them produced for the Chinese market and the other one for the US market. 

The two advertising spots are being compared with regard to the different demographical, ecomnomic and cultural backgrounds of both countries and by evaluating Nike as a global brand.

A short summery of the company Nike and a historical timeline of the sport basketball and its relevance in China and the US are included as well.